Wednesday, October 13, 2004


The soft underbelly of Sinclair

From USA Today:

With its heavy concentration of Fox and WB affiliates, ranking in the middle of the pack in mostly midsize markets, Sinclair is barely profitable and laden with debt. It had a net profit of $14 million on revenue of $739 million in 2003.

Sinclair hopes to change that by solidifying its hold on local markets by controlling, for example, two stations in more cities and sharing operating and news-gathering costs. But it needs the federal government to relax several media ownership restrictions.

Wow, a 1.8% profit margin. F-ed up margins and lousy PR usually make for some interesting meetings and phone calls between investors and the corporate office. Who ya got advising you about marketing, Sinclair? That asswipe they named the hotel after at OSU?


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